We Love Qual. But Let's Be Honest — It's Not Always Easy

At Upsize, we’ve seen it time and again. Teams want to understand their audience deeply — to hear what real people say, not just what numbers suggest. But the reality is:

• Setting up qualitative research often takes weeks.
• Recruiting the right people isn’t always straightforward.
• Moderation and analysis require time, care, and budget.
• And sometimes, by the time the insights are ready… the moment has passed.

We get it. As much as we love traditional qual, it doesn’t always match the speed and pressure today’s teams work under. That’s why we’ve been exploring ways to do things differently — without losing the soul of good research.

A Smarter, Faster Way to Talk to Consumers

We’re excited to introduce a new way to run in-depth interviews (IDIs) — one that blends human thinking with AI efficiency.

Built in collaboration with BoltChatAI, this approach lets us run conversations at scale, across formats, locations, and languages — while still staying true to the heart of qual: empathy, context, and discovery.

Here’s how it works in practice:

• Multi-format interviews — Respondents can answer via chat, voice, or video, making it more natural and flexible.
• Bahasa or English — Local nuance matters. That’s why our setup works comfortably in either language.
• Faster turnaround — Instead of waiting weeks, we can deliver results in 5–7 working days.
• More than transcripts — You’ll get AI-powered summaries, themes, and dynamic personas, not just raw data.

This isn’t automation for automation’s sake. It’s a tool to help you listen at scale, when time, budget, or geography would otherwise make it hard.

When to Use This?

This approach won’t replace all forms of qualitative research — and it’s not meant to. But it works brilliantly when:

• You need fast feedback on a campaign, concept, or product idea.
• You’re in early-stage exploration and want to validate assumptions.
• You need a lighter, more scalable alternative to full traditional IDIs.
• You want to supplement quant with “the why” behind behaviors.

It’s ideal for marketers, researchers, planners, and even product teams who need depth at speed.

Let’s Explore It Together

We don’t believe in pushing one-size-fits-all solutions. We’d much rather have a conversation — see if this approach fits your needs, and share examples if helpful.

If you're curious how this might work for your current or next project, just leave your details below. Our team will be happy to reach out and chat. Don’t worry, it’s a no-pressure conversation =)