Tumbler: Blending Sustainability with Style

Efforts to combat climate change have been around for years, from promoting the 3Rs (Reduce, Reuse, Recycle) to reducing plastic waste, and now, carrying a tumbler. But today, the tumbler is no longer just a tool for environmental action—it’s become a symbol of urban lifestyle. Trendy and stylish brands like Stanley, Corkcicle, and Owala have turned the simple act of carrying a tumbler into a fashion statement, resonating strongly with Indonesian urbanites.

This fusion of sustainability and style has made the tumbler habit the second most common eco-friendly action among Indonesians in our survey, with 66% of respondents carrying one as part of their commitment to fighting climate change. The trend is not just about utility; it’s about making eco-conscious choices a celebrated part of everyday life.

Curious about other sustainable habits Indonesian consumers are adopting in their routines?

Discover more in Future in Flux: How Consumers Are Preparing for What’s Ahead in 2025 and see how sustainability is reshaping lifestyles for the better 2025.

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