Embrace the Spirit of Giving This Ramadan

In recent years, hampers have become a popular way for Indonesians to celebrate special occasions, especially during Ramadan and Eid. Filled with everything from sweet treats to unique souvenirs, these thoughtful gifts bring people closer, even when they’re far apart. Sellers have really stepped up, offering beautifully packaged hampers with jars, bags, and fun extras that make the experience even better. What began as a trend during the pandemic has now become a festive must-have.

Our survey shows that gifting hampers is still going strong, with 44% of consumers considering it the second most common impulse buy during Ramadan. Millennials, in particular, have fully embraced this trend, making hampers a favorite way to spread joy

Curious to know what tops the list of impulsive purchases for Eid? Or whether Ramadan promos will remain a crowd-pleaser amid 2025’s economic challenges?

Find the answers in Future in Flux: How Consumers are Preparing for What’s Ahead in 2025. This exclusive resource takes you inside the minds of Indonesian consumers, uncovering the spending orientations during Ramadan and gearing up for 2025.

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